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Customization services reflect our core competitiveness and are key to our transformation from a simple "middleman" to a "comprehensive solutions provider."
Customization services reflect our core competitiveness and are key to our transformation from a simple "middleman" to a "comprehensive solutions provider." It's no longer simply buying and selling off-the-shelf products; rather, we create custom products from scratch, tailored to the specific needs of overseas buyers.
Our customization services leverage our role as a bridge within the Chinese (or global) supply chain, integrating resources such as design, R&D, production, and quality control to provide overseas customers with one-stop, personalized product manufacturing services, from concept to finished product.
Simply put, customers simply submit an idea or request, and our company takes responsibility for bringing it to life and delivering it to the customer.
First, OEM (Original Equipment Manufacturer) is the most basic form of customization.
Content: The customer provides complete product designs, specifications, technical drawings, and more. The foreign trade company is responsible for locating a suitable factory and ensuring strict production and quality control to these requirements.
Usage scenarios: Customers already have established brands and product designs and simply need to outsource production. For example, manufacturing a Bluetooth speaker designed by a well-known brand.
Second, ODM (Original Design Manufacturer) is a more in-depth and common form of customization, and it's the primary manifestation of a foreign trade company's value.
Content: The client proposes a product concept, functional requirements, or target market. Based on this, the foreign trade company provides a full range of services, from product design and development, material selection, and sampling to mass production. Ultimately, the client accepts the complete solution provided by the foreign trade company.
Application scenario: The client wants to establish their own brand but lacks an independent design and development team. For example, a startup home furnishing brand wants to launch a line of distinctive kitchen appliances. The foreign trade company can design multiple options for them to choose from.
Third, OBM (Original Brand Manufacturer) is the highest level of collaboration, in which the company is deeply involved in the client's brand building.
Content: Beyond foreign trade ODM, the company further provides services such as brand planning, market positioning, marketing materials (such as product photography and copywriting), and even logistics and channel recommendations. The company essentially becomes the client's "overseas product and brand division."
Application scenario: The company establishes a long-term, deep strategic partnership with the client to jointly develop the market.
The company's customization services are essentially about selling "solutions" and "value," not just products. By deeply integrating upstream and downstream supply chain resources, it creates enormous commercial value for overseas buyers and is an indispensable component of today's globalized trade.
Whether for foreign trade companies or factories seeking to enhance their competitiveness, or for overseas buyers seeking product differentiation, a deep understanding and effective use of "customized services" is key to success in the fiercely competitive market.